After discovering his love for wine while working in a bar in Pamplona, Luis Moya Tortosa spent his formative years in the wine industry working for local co-ops and travelling around the area. This gave him the insight on where the best vineyard sites were, and highlighted how many of these parcels of grapes went to waste.
In 2012 Luis started making his own wines; Masusta, Urbanita and Kimera. He cites the result of these wines as being years of experience and an overall passion for what he does.
Luis has a highly unique business model where he does not work off of a single estate winery that makes their wines from one plot. Instead, he refers to himself as a nomad, renting out a variety of different winemaking spaces in existing wineries. This approach allows him a huge degree of flexibility and potential to develop his portfolio.